CRO Specialist

Location: Britannia House, Station Street, Brighton. Flexible hybrid working arrangement.

Contract: Permanent, full time

Working in our marketing team, you will be at the heart of generating new membership sales. Through your creativity, you will be optimizing landing pages, refining customer journeys and fine tuning the online joining process. You will enjoy developing a testing framework that helps improve conversion rates and you will have a hunger to enhance the journey for the user and success of the business.

At Boundless you will be part of a brilliant team where everyone is welcome, recognized and valued. Together we're continually growing and progressing, always looking for new and better ways to deliver for our members.

About the role:

  • Analyse website and digital marketing campaign performance using analytical tools
  • Test both incremental improvements as well as breakthrough improvements
  • Monitor and track the impact of activity on conversion rates over time, acknowledging macro factors which may have an impact
  • Work closely with the Digital Applications Manager and creative teams to implement tests
  • Communicate and rationalize these changes effectively to various stakeholders to help shape future marketing activity and paid media choices
  • Generate regular reports covering conversion rates, changes made, tests implemented, findings and recommendations

About you:

  • Batchelor’s degree in marketing, analytics or related field
  • Proven experience as a conversion rate specialist for an e-commerce business
  • In depth knowledge of web analytic tools including GA4, Hotjar and Semrush
  • A good working knowledge of CRO and testing tools such as VWO
  • Excellent analytical skills, accurate and methodical
  • A passion for behavioral sciences – understanding what influences choices and behaviour.

About Boundless:

Boundless by CSMA exists to help people in the public sector and civil service enjoy a richer, fuller life after work. Membership to our club offers a variety of savings and exclusive benefits that focus on bringing people together and enabling them to make the most of their free time. Over 100 years old CSMA started out as a club for Civil Servants with a passion for motoring and adventure and has grown into a thriving club of 165,000 members making the most of their free time and saving money along the way.

Brighton is a great place to work, and our office is located in the very heart of this vibrant city, just a two-minute walk from the main station. We have some brilliant and talented people working with us and joining Boundless is an opportunity to become part of a growing and ambitious team that takes pride in putting its people and members first. We care about our culture and work hard to create an attractive and rewarding place for our people to work in.

We also provide a generous employee benefits package, including:

  • Competitive salary
  • Twenty-four days’ annual leave, plus bank holidays
  • Employer pension contribution up to 10 per cent
  • Life insurance (4 x pensionable salary)
  • Boundless Plus membership
  • Access to Vitality Health and Wellbeing benefits
  • Employee Assistance Programme
  • Training and development opportunities
  • Bike2work and Home Tech schemes
  • Access to Lifetime financial wellbeing platform
  • Meet & Eat once a month
  • Plenty of socials (beach cleans, summer and Christmas parties and more)

How to apply

To apply for the above position please contact Boundless below including a copy of your C.V. and covering letter detailing why you would be suitable for the role.