Discover the world by cruise with Ambassador

Unlock a world of new experiences with Ambassador Cruise Line and save up to 20% on selected 26/27 & 27/28 sailings plus an extra 5% off so guests can experience the warmest welcome at sea for less. 

For travellers looking to tick once-in-a-lifetime destinations off their bucket list, Ambassador Cruise Line offers seamless travel and an affordable, memorable way to explore the world. As the UK’s affordable cruise line, Ambassador combines quality sailings with the warmest welcome at sea, offering unforgettable voyages without the premium price tag.

Plus, with departures from seven convenient regional UK ports and a range of no-fly itineraries, travelling has never been easier — giving guests the freedom to set sail closer to home and say goodbye to stressful airport trips. Onboard, guests can enjoy outstanding cuisine, West-end style entertainment, and comfortable, stylish interiors. And with Tier III IMO-compliant ships designed with sustainability in mind, Ambassador can take guests even further into extraordinary destinations, including the UNESCO-protected Norwegian Fjords.

Sail into 2026

Whether you’re looking to bask in the warmth of the Mediterranean, journey through the historic ports of France, or whale-watch from deck as you sail through the Norwegian fjords, there is something for every kind of cruiser. The question is, where will your next adventure take you?

Journey to Iceland

Ambassador Cruise LineJourney to the land of ice and fire where the dramatic waterfalls, fjords, and volcanic scenery of the North Atlantic landscapes will shape every moment. From colourful moments in Seyðisfjörður and the exciting buzz of Reykjavík’s vibrant culture to the remote calm of the Westfjords, these immersive voyage blends bold nature, authentic communities, and the quiet thrill of exploration.

French adventures

Ambassador Cruise LineUncover the rich history of Europe’s storied shores as you explore the coastal ports of Normandy, Brittany, and more. Discover the vibrant streets of St. Malo, the fascinating WW2 past of Honfleur, and the beauty of Cherbourg on an immersive visit to important towns steeped in maritime and wartime history.

Experience Norway

Ambassador Cruise LineDiscover Norway during its strikingly different seasons, each revealing a new side to the fascinating landscapes, wildlife, and scenery of its famous coastline. Kayak through serene fjords, hike majestic mountains, or witness the Northern Lights dance over dramatic landscapes.

Mediterranean exploration

Ambassador Cruise LineStep into a world of coastal culture, renowned cuisine, and historic port cities across the Mediterranean. Think vibrant towns, awe-inspiring architecture, and relaxing walks along golden shores. From the rich history of Rome to the crystal-clear waters of Sicily, indulge yourself in the charm of the Mediterranean.

Enjoy 5% off Ambassador Cruise Line with Boundless

Wherever you decide to go, book before 29 July to save up to 20% on selected 26/27 & 27/28 sailings.

Plus, enjoy a 5% discount** on all Ambassador’s no-fly sailings. Simply enter code BOUND5 at checkout to claim your savings. Whether you’re dreaming of a quick getaway or a lengthy adventure, book now and get ready for your next unforgettable cruise adventure.

*Terms and conditions apply

* Up to 20% off discount is valid on new bookings on selected sailings from 09:00 28 May 2026 to 23.59, 29 July 2026, applicable to all grades. Up to 20% off is only applicable to the lead booked guest and secondary guest in each twin grade cabin and is not applicable to any 3rd/4th berth guest. Up to 20% off is also applicable to Solo Travelers. At the start of the promotion, 17% of the total cabin availability included in the promotion is discounted by up to 20%. Other discounts vary by sailing. Fares are subject to availability and offers may be withdrawn without notice. For full terms and conditions of booking visit www.ambassadorcruiseline.com.

**The promotional code BOUND5 cannot be combined with other charity/member/association/media or affiliate promotion codes or onboard future cruise offers. It may only be combined with an Ambassador Campaign Promotional code advertised on the Ambassador website. The promotional code is not valid on Ambassador’s Festive Events, Fly-Cruises, selected charters and cannot be used over Ambassador’s Black Friday promotional period. The promotional code can only be used for new bookings only made directly on Ambassador’s website or through our call centre, it cannot be used for bookings made through travel agents or other third parties. Promotional code is valid on all new bookings from 1st April 2026 until 31st March 2027 closing at 23:59 for all 2026/2027/2028/2029 season sailings. The promotional code may be discontinued at any time at Ambassador’s discretion. In the event of your cruise being cancelled, you will be guaranteed a full refund. Cruise holidays booked with Ambassador Cruise Holidays Limited, trading as Ambassador Cruise Line, are financially protected in accordance with the Package Travel and Linked Arrangements Regulations 2018. Copyright 2025. Ambassador Cruise Holidays Limited is a company registered in England and Wales. Registered number: 13299365.

This article was accurate at the time of publication. Please note information and offers shown may change over time.